TRUE Fitness

Since our founding in 1981, TRUE Fitness has been guided by two core principles: build the highest quality products and support them with superior service. We continue to be the largest privately-held commercial fitness equipment manufacturer in the United States—known for our premium brands, TRUE & Octane. We believe in doing business with integrity. That integrity applies to the high-quality, long-lasting materials we use to build our equipment and extends to our dedication to our customers and their needs. Learn more about our brands and the story that sets us apart.